Bin Yousef, in partnership with Qatar Charity, has announced the launch of the ‘Charity of Choice Program’ to make a positive impact globally during the holy month of Ramadan.

Through this partnership, Bin Yousef has empowered its employees to participate actively in philanthropy by donating food baskets to those in need not just in Qatar but worldwide too. Employees can make their donations through Qatar Charity’s portal, where they select their ‘charity of choice’, select the number of food baskets they wish to donate, and choose the country where they’d like to donate. Bin Yousef has pledged to match the total donations received from employees, amplifying the impact of each contribution, and doubling the support for those in need.

“Through our partnership with Qatar Charity, we are confident that the Charity of Choice Program will bring hope and relief to communities facing food insecurity, especially during these challenging times” said David Ford, CEO, Bin Yousef.

Mr. Ali Ibrahem AlGreeb, Manager of the Resource Development Department at Qatar Charity, said, “Qatar Charity is honored to partner with Bin Yousef in the ‘Charity of Choice Program’, bringing crucial aid to communities worldwide during Ramadan. Together, we aim to combat food insecurity, offering hope in challenging times.” He also thanked Bin Yousef for launching the program, calling on other organizations and businesses to undertake similar initiatives to make a meaningful impact on the underprivileged worldwide.

Established in Doha in 1978, Bin Yousef is a diversified holding group with divisions in Fashion, Cargo, Real Estate, Facilities Management, Tourism, Hospitality, and Investments, among others. Under the leadership of group chairman, HE Akbar Al Baker, Bin Yousef has organically grown into a diverse and dynamic group of businesses in Qatar. Committed to corporate social responsibility, Bin Yousef actively supports the local and international community through various initiatives aimed at fostering growth and community development.

Source & cover image credit: Press Release